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Richard Heale is the President of The Thoughtware Group. Too many years of Digital Pharma Marketing have left him with too many thoughts. Thinking Pharma is his therapy! The opinions expressed are not necessarily those of The Thoughtware Group (New Web Site Coming Shortly).
Jock Macneish listens to what people say,
and draws cartoons of what they are thinking.
Be careful what you say to him, but feel free
to think what you like. Or possibly vice versa.
Rebecca Caroe is a senior member of the Thinking
Pharma Team. She is an eminent marketer,
particularly one-one. Rebecca also likes to stick her oar
in. Not only on the Thinking Pharma Blog
but on the river – we think she’s quite good at both!
Extras
Archive & Forthcoming
- Who’s Talking To Whom
- Feeling Buried in Technology
- What Happened to Web 1.0
- Social Media: From Ug to Hysteria Lane to Facebook
- Decisions, Decisions, Decisions
- Thoughtware Generation
- Partnering - The New Frontier
- Pharma's Digital Scorecard
- Pharma League Table
- Is Pharma Too Big?
- Digital Communications
- Pharma to the Rescue
- The Electronic Health Record - Too Indigestible for Pharma?
- Has Pharma the Persona for Social Networking?
- Pharma and The Responsibility for Wellness
- Digital Pharma – A Question of Age?
- Pharma Digital Marketing – Why Bother?
- A Cultural Bridge Too Far
- Pharma's Journey in the world of the Infonaut
- Pharma Communication - Groove or Rut
- Effectiveness and Efficiency in Pharma Communication
- The Evolution of Pharma Communication Orgware
- Further Explorations of Pharma Orgware
- Pharma Digital Communication and the Underdeveloped World
- Is Pharma Coping with a Changing World?
- In Blog We Trust – In Pharma We Trust - Not
- Who’s Health is it Anyway – A Journey to Pharma Enlightenment?
- Pharma – Taxonomists or Explorers of Social Media?
- Pharma - Who’s Fooling Who?
- Big Numbers - Small Numbers – It’s All a Question of Numbers
- What's Your Story?
- To Strategise or Not To Strategise – That is The Question?
- Pharma: “Someone’s doing it better than you…”
- “What Would You Prescribe For a Sick Organisation?”
- GUEST BLOGGER - Using Tablets to sell Tablets - Is That The Best Pharma Can Manage?”
- Social Media – Someone’s Going To Have To Pay For This?
- The Possibility of the Portable, Self-Managed Health Record
- One Click Away From Disaster
- Is Social Media making Customer Databases Irrelevant?
- Thinking Pharma Thoughtware: Pharma Social Media – Trouble in the Playpen
- Earnestly Speaking - “Ignorance of the Law is No Excuse”
- Why your Agency needs a 'Customer Advocate'
- Who Carries the Can - The World of Pharma Disclaimer Notices?
- “Pharma Animals"
- Pharma – ‘Built to Specifications’
- Greening Pharma
- Don’t Mess with My Code
- Beeware of Thoughtware
- Pharma without LABS
- Divisions, Sections and Departments – Relevance in the Social Media Era?
- The Thinking Behind Interactive Thoughtware & Pharma Digital Marketing
- “Mind like a Steel Trap.”
- Carry The Bag
- Healthcare and Cures for the Poor World
- Pharma Social Media - Testing, Experimentation and Platform Building
- Rethinking Healthcare – the US Challenge.
- “Pharma Dreaming.”
- “Sex, Drugs and Rock-n-Roll”
- “Wake up Call.”
- “Thnik Diffrenetly.”
- “Don’t Ask Me, Frequently.”
- Pharma Brand Launches & Herding Cats
- Blue Ocean Strategies – Do They Work in Pharmaland?
- Doctoring Your Thoughtware.
- Pharma Web 2.0 – I Had a Dream
- Patients.
- Show Me The Way.
- Are You Talking to Me, Jimmie?
- Migrating to Web 2.0
- “The Illusion of Control”
- Parasite Paradox.
- The Future of Pharma Marketing
- The Memory of Pharma
- The Electric Internet
- SaaS for Pharma
- What has Pharma planned for you?
- Innovators in Pharma
- Pharma – Think Global – Act Global
- Burns Treatment
- Something is Rotten in the State of Denmark
- Argument, Spin or Social Media?
- You Are What You Eat
- Brain Power
- What will business life be like in the future?
- Learning isn’t Fun
- Public Speaking
- This Post was not Sponsored By Pharma
- Big Pharma Bird, Little Pharma Bird
- Undiscovered Animals
- Fractious Fractals
- Thinking, Feeling and getting Insight
- Lost in Transmission
- Teleconferencing: Then and Now More Than Ever
- Death – Dying & Pharma
- Customer Service
- Altruism and Web 2.0
- No Surprises Thankyou.
- Trust Me, I’m a Health Care Organisation
- The Ideal Brain Tonic
- Linguistics
- Barbarism
- A Group Calling Itself Pharma
- Web2.0 & The Wizards of Wall St.
- Outsourcing to the Customer
- Resuscitating Pharma
- Commitment to Killing Pain
- Punishable by Death
- Best Before Yesterday
- Untreatable Recidivists
- That’s Funny……
- Critical Mass
- Pecking Order
- It Doesn’t Add Up.
- Pharma Backwards
- Counting on Pharma
- Cabinet Solidarity
- Healthcare Napkins
- Pharma's Pet Project
- Generic Exposure
- Pharma Geometry
- Pharma's Geriatricks
- Pharma Mechanics
- Pharma Speak
- Pharma's Pilgrimage
- Solving Pharma's Problems
- Making Excuses for Pharma
- Pharma Overboard
- Innovation and Nostalgia
- Pharma, the Financial Crisis & Greed
- In Search of Natural Painkillers
- Tipping on Pharma
- Social Media for Business
- Tweeting the Social Media of Business
- Pharma’s Palaces
- Future Pharma
- Alert & Not Ready To Go
- Losing Pharma
- Pharma's Big Opportunity
- The End of Mis-Directed Marketing?
- Bad Science Badgers
- Pharma's Share
- News to Pharma
- Pharma's Pipeline
- Paradigm Change
- Is Pharma Next?
- Naturopathic Pharma
- Hyping Pharma
- Blogs, Blawgs and Pharmablogs
- Matter in Hand
- Pharma Pipe Dreams
- Pharma Middle Management
- Christmas Pharma
- Is Pharma Listening?
Forthcoming- Who’s been Carrying Pharma?
- Phoni Pharma Physic
- Phoni Pharmarrogance
- Pharma’s Babies and Monsters
- Social Leverage in Pharma
- Phoni Pharmattitudes
- Phoni Pharma’s Burning Issue
- Phoni Pharma’s Solutions
- Social Media & A Question of Value or Values
- Limits to Value
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