Troubled Times
The legal profession is slowly embracing the idea of blogging.
Always ready with a slick phrase, the younger lawyers call their activities ‘Blawgs’.
b-LAW-gs, get it?
Tanya Skvortsova, a solicitor with Christopher Burnett Lawyers, has written of the blooming practice among particularly young members of the legal profession. Her article in the Young Lawyers Journal has an important lesson for Pharma.
Tanya explains that the blogging medium is particularly suited to these troubled times. It provides a platform for the embittered and tired legal profession to talk about what really matters. Depression, intra-firm politics and disillusion with the profession have all been the subject of anonymous blogs.
And so has the subject of firm-provided biscuits. It’s good to know what really, really matters to people.
It’s a fair assumption that there are as many embittered and tired employees of Big Pharmaceutical Companies as there are in the legal profession. Are we to see something similar coming from Pharmablog.com/plaints?
Readers of the blawgs want up-to-the-minute information about employment trends in the industry, without having to wait for an official firm press release to hit what used to be called the Mainstream Media. Now that it has been dwarfed by Social Media, (by around two orders of magnitude) it might be more accurate to call it Sidestream Media.
The Cloak of Silence.
Tanya says the ultimate motivation for the blawgs is to lift the cloak of silence that surrounds junior lawyers experience at a top tier law firm.
And they paint an ugly picture of broken promises, unglamorous activities and long hours of drudgery.
Do you think the juniors working at Pharma are doing any better?
The significance of this ‘airing of dirty’ linen is the limitation it imposes on the industry to recruit quality applicants to their ranks.
Who would choose to work for an organisation that paid so little regard to the welfare of its youngest, brightest and most vulnerable staff?
Never mind the complex moral and social implications of working in an industry that is playing a significant role in building the world population time-bomb.
Social Media abounds with strongly held opinions on the subject, but so far, few are provided by people within the Industry.
No doubt that will change as Pharmablogs begin to make their presence felt.
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