Change, as we know, rarely happens overnight.
Many find change difficult to the point where their obtrusiveness destroys ‘change for the good’.
‘Change for the good’ includes the good of themselves, their organisation and the people their organisations serve.
Why is this? Is arch conservatism really the bastion of common sense?
Or has our rapidly changing world forced many into a position where: “It is all too much and if we ignore it maybe it will all go away.”
One perspective is that there are at least seven sequential stages to change.
- Concern
- Awareness
- Involvement
- Commitment
- Survival
- Renewal
- Sustainability
In the world of aviation these stages can manifest themselves as:
At what stage are you personally?
How are you coping in an ever changing world in terms of life, relationships and work?
How would you asses your workplace’s department/section response to the changing environment of your workplace?
How about the organisation you work in – how is it dealing with the ever changing business landscape in its own physical, industry and virtual environments?
Change & Pharma
How would these stages of change apply to the Pharma industry and individual Pharmaco’s.
Has Pharma seen any warning lights that might/should be viewed with CONCERN?
Is Pharma AWARE that things are changing fairy rapidly in the world – not just in their world?
What is Pharma’s level of INVOLVEMENT in these changes?
Has Pharma made any form of REAL COMMITMENT to addressing these changes?
Or has the Pharma mind-set leaped straight to SURVIVAL?
Thereby, completely missing the opportunity for RENEWAL and a new found SUSTAINABILITY?
If Pharma is to enjoy SURVIVAL, RENEWAL and SUSTAINABILITY,
what is the strategy ?
A Pharma Survival Strategy
Is it possible that some of the baggage of the past will have to be jettisoned?
And if so - what particular bits of baggage does Pharma most need to shed?
Conversely, what does it most need to hang on to?
Who and how will Pharma decide?
Are the ‘captains’ of the Pharma flight crew really appreciating the scope of the dilemma?
Or should it be possibilities?
Pharma has an unrivalled record in fighting disease, easing human suffering and improving the quality of life for billions of people.
Might it also want to keep on board the principles of humanity, caring and fairness that guided the industry in achieving that record?
Has Pharma lost sight of its role in the mission of humanity in favour of its share performance or the price of a ticket?
In recent times Pharma seems to be burdened with some ideas that just don’t fit with the world it’s flying into.
Ideas such as :
- The wisdom of Push Selling
- The advantage of Price Fixing (See: The Melbourne Age Business Day 8-6-2009 )
- The efficacy of Fiddling Statistics
A Pharma Future to Aspire To
Can we all look forward to the day when we hear something like:-
“Pharma welcomes on board members and guests travelling with us to a better future.
Your safety is our primary concern. Please talk to us about how we can work together so we can all arrive in good health.”
Pharma has the opportunity in our changing world to show that it can change.
Change for the benefit of its employees, shareholders, clients and customers.
Confront the bigger issues. Engage with solutions. Communicate the mission and the resolve to achieve the vision.
Bon Voyage.
[Tomorrows Blog: In Blog We Trust – In Pharma We Trust – Not]
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