Decisions, Decisions, Decisions – Life’s full of them!
Some find choosing hard! (I’m a Libran haven't we got an excuse.)
Easy decisions can be made complex – the complex easy.
Pharma client decision making is becoming more complex – performance pricing for example.
The World Wide Wonderland of Information can be both help and hindrance.
Information packaged as knowledge – organised to fit into a Decision Making Framework (DMF) - can enhance communication and foster decision making.
How do Pharma’s clients make decisions that favour a Pharma brand?
Is there a Pharma marketing and sales opportunity in Decision Support?
Should Pharma communication be directed towards helping people decide what to do rather than what to think?
If so then……